/
Your selections:
Engaging Gen Y customers in online brand communities: a cross-national assessment
- Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit
Community members' perception of brand community character: construction and validation of a new scale
- Relling, Marleen, Schnittka, Oliver, Ringle, Christian M., Sattler, Henrik, Johnen, Marius
Are you sure you would like to clear your session, including search history and login status?